Sports marketing is changing fast. AI isn’t a buzzword on the sidelines anymore—it’s on the pitch, in the control room, and inside your dashboards. From dynamic ticket pricing and automated highlights to smarter sponsorship measurement and hyper-personalized fan journeys, the edge now belongs to teams and brands that can turn data into growth.
sportmarketing.ai exists to help you do exactly that.
We’re a practical, no-fluff briefing for people who market sport: club and league marketers, agencies, sponsors, rights holders, athlete creators, and performance-minded operators. If your job touches fans, revenue, or brand—this is for you.
AI is changing the way we operate; from the boardroom to the stadium.
What we’ll cover
Club Marketing & Fan Engagement — building audiences, campaigns around players/fixtures, loyalty.
Ticketing & Membership — renewals, CRM, lifetime value.
Merch & Retail — DTC, upsell journeys, cross-sell, on-site vs. online.
Media & Content — automated clipping, personalization, distribution.
Sponsorship & Partnerships — measurement, valuation, activation that actually moves needles.
E-commerce & DTC — funnels, subscriptions, creator/athlete stores.
Events & Experiential — in-stadium tech, fan zones, pop-ups.
Betting, Fantasy & Gaming — acquisition loops, retention, compliant personalization.
Always through the lens of AI + growth: what’s possible, what’s working, and how to deploy it.
How we cover it
Clear frameworks over hype.
Actionable playbooks you can lift into your next campaign.
Real examples from teams, brands, and creators.
Tool breakdowns that separate signal from noise.
Metrics that matter—not vanity.
You’ll see repeatable sections like Trend Watch, Tool Spotlight, Sponsorship Play, Creative Sparks, and Mini Case Studies—so you know where to look for what you need.
What to expect each week
We keep a steady cadence so you can plan your reading and your work:
🧠 Tuesdays — The One Big Thing
Every Tuesday we go deep on one topic that matters right now. Think of it as your tactical briefing for the week:
A focused deep-dive (e.g., dynamic pricing, AI highlight systems, sponsor ROI dashboards).
Step-by-step playbook or framework.
Real examples and KPIs to track.
A short “Do This Next” checklist.
You’ll walk away with something you can apply immediately.
🗞️ Fridays — Weekly Round-Up
Your five-minute scan of the sport x AI landscape from the previous 7 days. Perfect for catching up before matchdays and planning for Monday.
Why we’re doing this (and why now)
AI adoption is exploding across the industry, but most coverage is scattered, salesy, or too technical.
Budgets are scrutinized—you need ROI proof, not promises.
Speed wins—automated workflows and personalization at scale are now table stakes.
We’re here to translate cutting-edge into campaigns, dashboards, and revenue.
Who this is for
Club/League/Governing Body Marketers who own growth targets.
Brands & Sponsors chasing measurable impact.
Agencies & Consultants building smarter decks and activations.
Athletes & Creators turning attention into products and subscriptions.
If you’ve ever said “show me how to use this,” you’re our people.
What you’ll get (at a glance)
News you can use — filtered, explained, and ranked by impact.
Templates & checklists — fast paths from idea to execution.
Benchmarks & KPIs — how others measure success.
Tool guidance — what to deploy, when, and how it plugs into your stack.
How to get the most out of it
Subscribe (free) to receive every Tuesday The One Big Thing and every Friday the Weekly Round-Up, plus quick hitters on other days.
Share with your team—align around the same terms, frameworks, and metrics.
Implement one idea per week. Small edges compound.
A final word
The gap between talking about AI and using AI to grow is execution. sportmarketing.ai is built to close that gap—so you ship better campaigns, prove ROI, and win more budget.
See you Tuesday for The One Big Thing. And on Friday, we’ll wrap the week and set you up for the next play.