HPE debuts AI‑powered network for the Ryder Cup – HPE will outfit Bethpage Black for the 2025 Ryder Cup (Sept 26‑28) with 170 switches and 650 Wi‑Fi 6E access points managed via its AI‑powered Aruba network. A connected‑intelligence dashboard built with HPE Private Cloud AI aggregates ticket scans, weather, retail sales, queue data and video streams, enabling retail optimisation, crowd analytics and AI‑driven video search. Staff will also get a generative‑AI assistant that lets them query manuals and live data in natural language.

This is real‑time AI infrastructure turning a golf tournament into a smart city, offering a playbook for leagues seeking operational efficiency and personalised fan experiences.

Capgemini’s Outcome IQ to power Ryder Cup broadcasts – Capgemini’s upgraded Outcome IQ interprets live shot‑by‑shot data and decades of Ryder Cup history to generate probabilities and “What If” scenarios for broadcasters. The generative‑AI platform can process up to 360 insights simultaneously and produces context‑aware commentary in real time.

Generative AI is moving beyond stats to narrative storytelling, giving commentators data‑rich storylines that keep fans engaged and sponsors satisfied.

NJIT builds World Cup 2026 fan sentiment platform – New Jersey Institute of Technology students and faculty are developing a dashboard that aggregates social‑media sentiment before, during and after FIFA 2026 matches. The platform will help the New York/New Jersey host committee tailor programming and engagement strategies for over 1.2 million expected visitors.

Academic‑industry collaborations show how AI‑driven sentiment analysis can guide marketing and community outreach for mega‑events.

NFL Kickoff campaign blends live action, CGI and generative AI – The league’s 2025 “You Better Believe It” spot uses generative AI to create team‑specific homages and fantastical elements on a giant float. NFL CMO Tim Ellis says the aim was to put fans at the heart of the campaign and bridge imagination with technology.

AI‑enhanced storytelling lets leagues celebrate every fanbase at scale, turning opening‑week advertising into a shared cultural moment.

Amazon Prime adds AI stats to Thursday Night Football – Amazon’s broadcast will feature “Pocket Health,” a real‑time gauge of quarterback pressure, and an “End of Game” suite that projects outcomes for late‑game scenarios. Producers emphasise balancing tech with game flow and will continue offering an analytics‑heavy alternate stream.

Contextual AI overlays can enrich broadcasts without alienating casual viewers, giving platforms differentiated inventory for advertisers.

Harmonic showcases AI‑driven video tools – At IBC 2025 Harmonic will present AI‑powered automatic ad insertion that detects relevant moments in live sports. The company is also demonstrating speech‑to‑text, AI sports clipping for real‑time highlight creation, and multilingual translation via voice cloning.

Automated content generation and targeting reduce production costs and open new revenue streams for rights holders and broadcasters.

USF Athletics adopts AI storytelling platform – The University of South Florida partnered with FanWord to use its AI‑powered content creation platform for game recaps, player bios and alumni features. Senior associate athletic director Martin Salamone said the tool will let the digital team produce more content and deepen connections with fans.

Colleges are embracing AI to amplify athlete stories at scale, helping programs build brand equity and engagement without straining communications staff.

Blockchain.com & Dallas Cowboys release AI‑generated ad – A 15‑second commercial for the Cowboys’ 2025 season was generated entirely with AI tools (Runway Frames, Imagen 4, Magnific and Kling), producing hundreds of images and video clips stitched into the final spot. The ad will run in AT&T Stadium, fuel stations and on the team’s network, highlighting the ease and lower cost of AI‑driven video production.

Low‑cost generative video expands possibilities for mid‑tier sponsors and teams to produce high‑quality creative without big shoots.

AI adoption surges in retail – A survey by Amperity found that nearly half of retailers use AI daily or weekly and 97 % plan to maintain or increase AI spending. However, only 43 % currently use AI in customer‑facing applications and data fragmentation remains a key obstacle.

As retail and sports apparel brands push into AI‑driven personalisation, success will depend on integrating customer data across channels and proving measurable returns.

For feedback or story tips, contact sportmarketing.ai.